Science Channel

Science Channel

Gemstone
Bio-Probe
Mechanized
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SCIENCE CHANNEL
LOGO REFRESH

For Science Channel’s identity refresh, there was a need for creative thinking around the logo’s look and behavior. A key direction was to move from a state of entropy and chaos to a crystallizing moment when the logo would resolve. I developed three concepts; “Gemstone”, “Mechanical”, and “Bio-probe” – each offers a different glimpse into the world of the Science Channel brand.

Art Direction, Concepting, Design

With Big Block Design.