For Science Channelâ€™s identity refresh, there was a need for creative thinking around the logoâ€™s look and behavior. A key direction was to move from a state of entropy and chaos to a crystallizing moment when the logo would resolve. I developed three concepts; â€śGemstoneâ€ť, â€śMechanicalâ€ť, and â€śBio-probeâ€ť â€“ each offers a different glimpse into the world of the Science Channel brand.
Art Direction, Concepting, Design
With Big Block Design.