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Starburst

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Starburst

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STARBURST
Holiday Mnemonics

Starburst is a wonderfully offbeat brand, so it was a pleasure to art direct these two holiday-themed mnemonics. For Easter, we used stop-motion animation, with some elements animated digitally to combine the best of both worlds. The Halloween spot was inspired by traditional stop-motion but executed digitally, even to the extent of changing out the paper textures every frame for a hand-crafted feel.

Art Direction

With director Trevor Shepard, Gabe Valente (design/animation), and the gang at Woodshop.