THE SWEETER THE BETTER
AICP Design Winner Shortlist
Using the charm and character of hand cut paper, we created a 15 sec. stop motion inspired spot that follows our Sweetâ€™N Low packet as it features various beverage sweetening options. This was the key deliverable in a 360Âº campaign, we ultimately built 11 practical paper sets used for the various campaign elements (like the website), but carefully studied 3 as reference for the spot.
Art Director, Concepting, Paper Model Fabrication, Animation, Compositing
With Blind and Ammirati.