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Sweet’N Low

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Sweet’N Low
THE SWEETER THE BETTER

AICP Design Winner Shortlist

Using the charm and character of hand cut paper, we created a 15 sec. stop motion inspired spot that follows our Sweet’N Low packet as it features various beverage sweetening options. This was the key deliverable in a 360º campaign, we ultimately built 11 practical paper sets used for the various campaign elements (like the website), but carefully studied 3 as reference for the spot.

Art Director, Concepting, Paper Model Fabrication, Animation, Compositing

With Blind and Ammirati.