Doritos Locos Tacos
Concept style frames for a broadcast commercial introducing Taco Bell’s latest advancement in taco technology: the Cool Ranch Doritos Locos Taco. In my concept, a Doritos chip fractures like the edge of a glacier, shattering dramatically into a surging cloud of pure flavor. From this maelstrom the taco forms, resolving into vivid, mouth-watering life. The design was also to be adapted for a theatrical 3d version for the big screen – that’s right, 3D tacos. We live in a glorious time.
Art Direction, Concepting, Design.