Lawrence Wyatt

Series 4

Apple Watch

I got an invitation from Apple to come up to Silicon Valley and help develop a new product launch video. The series 4 is an impressive piece of tech matched by impeccable product design... so of course, I jumped at the chance. It was a pleasure working with the in-house agency team, developing various product feature sequences and visual ideas for the launch.

Role: Art direction, creative development
Client: Apple