Lawrence Wyatt

Don Q Rum

Cristal

Don Q Rum remains one of the most respected rum brands worldwide with a legacy spanning over a century. During a pitch, I conceived a short commercial concept to promote Don Q Cristal, drawing a visual comparison to the rare and divine gem that shares its name. While the creative direction ultimately shifted, I decided to create this CG spec spot, that tries to capture the essence of purity and luxury distilled in every drop.

Role: Direction, Concepting, Design, Animation

Music track: Amon Tobin - Slowly