Lawrence Wyatt

Don Q Rum


During a pitch for Don Q rum, I came across some music inspiration that just stuck with me and wouldn't let go. Perhaps I'm just overdue for a vacation but the sounds of utter relaxation in a tropical setting sounds good anytime. Although the creative ultimately went in a different direction, I decided to animate this simple idea for a 15-second spot.

Role: Direction, Concepting, Design, Animation

Music track: Amon Tobin - Slowly