For Science Channel’s identity refresh, there was a need for creative thinking around the logo’s look and behavior. A key direction was to move from a state of entropy and chaos to a crystallizing moment when the logo would resolve. I developed three concepts; “Gemstone”, “Mechanical”, and “Bio-probe” – each offers a different glimpse into the world of the Science Channel brand.
Role: Art Direction, Concepting, Design
Agency: Big Block Design
Client: Science Channel