Lawrence Wyatt


Holiday Mnemonics

Starburst is a wonderfully offbeat brand, so it was a pleasure to art direct these two holiday-themed mnemonics. For Easter, we used stop-motion animation, with some elements animated digitally to combine the best of both worlds. The Halloween spot was inspired by traditional stop-motion but executed digitally, even to the extent of changing out the paper textures every frame for a hand-crafted feel.

Role: Art Direction
Agency: With director Trevor Shepard, Gabe Valente (design/animation) and the gang at Woodshop.