DREAMFORCE 25

Each fall, Salesforce transforms downtown San Francisco into an immersive world of innovation and storytelling through its flagship event, Dreamforce. Part conference, part live spectacle, the experience spans city blocks and brings together tens of thousands of attendees for keynotes, activations, and performances.

I led the creative motion direction for the event, shaping the look, pacing, and energy of animated content across massive LED environments, live broadcast packages, and campus-wide installations.

I also directed a high-voltage promo for Dreamfest, Salesforce’s annual music celebration, featuring Metallica and Benson Boone at the Chase Center and Bayfront Park, blending brand storytelling with concert-level spectacle to create an unforgettable live experience.