DOTORG Motion Branding

Salesforce.org was a division of Salesforce focused on nonprofit and education customers. During a brand refresh, I spearheaded the development of a motion graphics toolkit to support its various product, customer, and partner films. It was a prime opportunity to create a more authentic motion identity while staying true to the parent brand.

We started the development focusing on the logomark and the resulting package evolved into a playful, handcrafted solution that embodies the company's commitment to community and connection.