Lawrence Wyatt

Sweet'N Low

The Sweeter the better

AICP Design Winner Shortlist

Using the charm and character of hand-cut paper, we created a 15 sec. stop motion-inspired spot that follows our Sweet’N Low packet as it features various beverage sweetening options. This was the key deliverable in a 360º campaign, we ultimately built 11 practical paper sets used for the various campaign elements like the website, but carefully studied 3 as a reference for the spot.

Role: Art Director, Concepting, Paper Model Fabrication, Animation, Compositing
Agency: With Blind and Ammirati