AUDI A7

AICP Awards: Design Category Winner
Creative Circle, Silver
London International Award, Bronze

Audi has a commitment to progressive design and we were jazzed at the opportunity to create a unique spot to promote the launch of their new A7. With the theme of Imagineering, the direction marries two basic ideas, the organic and precision engineering. Translucent deep ocean life was the inspiration for my treatment. These mysterious organic machines epitomizes nature's definition of elegant and efficient design.